With an increasing demand for attention and various product options on the market, customers don’t know who to trust.
Their imposing measures to prevent advertising make it extremely challenging for brands to catch up with the digital landscape.
Meanwhile, customers also tend to trust word-of-mouth advertising from their family and friends rather than advertised content directly from brands. Therefore, influencer marketing likely becomes the hottest, most promising marketing on the market.
There are three types of influencers:
Micro-influencers: Those have less than 10,000 followers. They are suitable for reaching niche yet dedicated audiences.
Power middle influencers: Those have 10,000 to 250,000 followers. These folks may not have the influence of mega-celebrities, but they have a close and engaged audience who are likely to trust their recommendations. These influences also have some experience partnering with brands.
Macro influencers: Those have more than 250,000 followers. These are Instagram and Youtube celebrities. They have the biggest reach but may not have the same authenticity and credibility related to power middle influencers, so contemplate seriously before signing any deals.
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