Why you should have sales funnels for your brand.

A sales funnel is the marketing term for the journey potential customers go through on the way to purchase.

Let’s break down what this means!

Traffic: Everyone who sees your promotional content.

Meeting: What people see when they click on the promotional content.

Lead Magnet: Something you are giving your followers or traffic for free.

Tripwire: Something you’re selling.

Product: The main product you are selling.

Profit Maximizers: Other products you are selling such as add ons.

By putting consumers through this process they were more likely to result in a conversion. Directing traffic towards the promotional content allows the ideal consumer to be aware of your brand first. This then allows them the opportunity to opt into receiving information about the product or brand which gives you the ability to have a contact list of potential customers. Lastly, the consumers that are ready to buy and informed about your product will have the opportunity to make their purchase.

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